PROJECT DESCRIPTION
Problem
How can I get more people to eat or buy cupcakes more often than they usually do?
Insight
People don't think of cupcakes as an everyday dessert or treat. Cupcakes are for special (and not so special) celebrations like school bake sales or office parties.
Solution
Show that everything, no matter how small or silly it is, can be celebrated with a cupcake. There's no such thing as a "special occasion."
print ads and posters
bus shelter poster
to help them expand their business, this section of their site lets people order and send congratulation gifts and messages to their friends no matter how ordinary (or unusual) the celebration.
