PROJECT DESCRIPTION

One Show 2010 Merit Awards for Integrated Campaign & Non-Traditional Advertising

Problem

One Show 2010 wants to promote the services that City Harvest hast to offer so that they can gain more volunteers.

Insight

People don't know what it really means to be hungry. Therefore, they may not support a cause that they can't relate to or are unaware of.

Solution

Show people what hunger looks and feel like and provide them with an easy way of volunteering by doing the things they already do (e.g. checking-in on Foursquare).