PROJECT DESCRIPTION

Note

This campaign was created before the show Wilfred
was aired or advertised.

Problem

How can I get people see pets at the Savannah Chatham Animal Control shelter as good as any
other pet from a breeder or a pet store?

Insight

People see their pets as more then just a dog or a cat of a particular breed while many buy or adopt a pet because they feel lonely and want a companion.

Solution

Focus on what you really get when you adopt a pet: a friend.